The retail industry was in flux well before Covid-19 attacked all business activity. The retail apocalypse started tapering off by early 2019 with a new normal established. For the survivors omni-channel retail, the endless aisle, fast fulfillment / high availability of SKUs, immersive experiences in stores and better personalization were some of the key trends they needed to adapt to. From an operational standpoint it had become essential to collapse the walls between different functions within the company and among retailer and suppliers. A whole new level of agility powered by the mountains of data, that all retailers have at their disposal was the order of the day.