Intelligent process automation – A game-changer for the Retail Industry

The retail industry has always been incredibly dynamic. It has been at the forefront of every major technological revolution. Perhaps that is the reason the retail industry has not only survived but come out stronger after every crisis. Right from the time of World War II, through every pandemic and economic downfall, the retail industry has set an example of how to bounce back.  It has provided major support for every economic recovery after every downturn.

Department stores came into existence in the mid-to-late 19th century, the first shopping mall became operational by 1954, and the journey of evolution has never stopped ever since. Currently, the size of the global retail industry is USD 23 trillion and is expected to maintain healthy growth in the future as well. The death knell for physical retail has been sounded for many years now with the emergence of ecommerce. But physical retail has shown resilience with transformation to different formats, with experience centers, distribution centers and dark stores, and new innovative last mile delivery models.

Brick and mortar stores have been severely impacted with the recent pandemic, but even companies whose business models are built around online retail have seen numerous challenges. Customers continue to expect prompt, high-quality service from retail brands both online and offline, while demand has seen huge swings. 

Whether physical or digital commerce, Intelligent process automation (IPA) can be a major growth enabler across business sectors. Intelligent automation in stores, distribution warehouses and back-office operations provides retailers with the flexibility to identify and adjust for changes in customer traffic and buying patterns, both in-store and online. It is starting to play a vital role in the growth and evolution of the retail sector as a whole. Let us see how IPA is contributing to the growth trajectory of the industry.  

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