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A recent report from Bain & Company reveals that businesses that excel in customer service experience a revenue boost of 4-8% above the market norm. Gartner also emphasizes that consumer experience is the “new marketing battlefront” and stresses that companies must be geared up to deliver outstanding customer experiences to stand out in the cut-throat market today.  

Despite that, several enterprises fail to provide a world-class customer experience. The reason? Legacy systems, mounting pressure on resources and staff, and a lack of proper training. 

By utilizing advanced low-code and no-code platforms, businesses can overcome these and various other hurdles in digital transformation and enhance customer experience. Even though low-code and no-code development have been buzzwords for a while, their adoption and usage skyrocketed post-pandemic. Gartner predicts that by 2025, 70% of new applications that companies develop will use low-code or no-code technologies, up from less than 25% in 2020.  

Low-code, no-code platforms enable companies to swiftly and effortlessly build customized solutions that significantly uplift the customer experience by creating intuitive and seamless user experiences. 

How Do Low-Code No-Code Platforms Work? 

Low-code and no-code platforms allow teams to create software applications without coding knowledge. They provide a more accessible and user-friendly way to develop applications through graphical user interfaces and drag-and-drop features instead of traditional computer programming. 

Low-code and no-code platforms are up-and-coming because they empower employees with first-hand knowledge of customer preferences and requirements to craft customer experiences using their simple and easy-to-use interface.  

Think about it, product teams like Design, Marketing, or Development can use it to create practical applications without programming skills. Plus, these platforms provide unmatched agility, allowing companies to expedite development processes and rapidly introduce innovative or refined customer experience features. 

Many low-code, no-code platforms offer a UI (User Interface) framework that helps you create smooth and intuitive experiences for both web and mobile apps. It equips you with essential components for designing your app.  

Some of these features include:  

1. Responsive Screen Templates: These templates come with both design and functionality. When you pick a template, it instantly generates a screen in your app, complete with sample data you can try on your PC or smartphone. 

2. Pre-built UI Patterns: These are ready-made designs and widgets, like progress bars, date pickers, carousels, and switches, that you can drag and drop into your screens. They automatically adjust to fit the device’s screen, making them versatile for desktop, tablet, and mobile applications. 

3. Design Kits integration: Your design team can integrate with the tool they choose, like Figma or Sketch, to create app mock-ups. 

4. Customization and Theme Editor: Tailor your themes to align with your company’s branding elements. You can also build custom patterns and layouts from scratch using low-code or CSS, ensuring you have all the necessary flexibility. 

8 Ways Low-Code No-Code Platforms Improve Customer Experience 

1. Boosts Agility and Speed 

Low-code and no-code platforms allow businesses to expedite their app development and process automation, making it possible to create and launch customer-centric apps 80% faster.  

Traditional methods may take 9 to 12 months to automate basic business processes, but with low-code and no-code, it can be accomplished in mere weeks. This enables businesses to swiftly develop effective customer service applications and respond to customer needs with agility. 

2. Empowers Employees and Reduces Costs 

Low-code and no-code platforms help businesses unlock the potential of their workforce. They simplify app development, enabling employees to innovate faster and solve problems more efficiently without long waiting periods for IT support.  

From power users to amateur developers, low-code and no-code platforms provide many options for creating business process automation apps, workflow automation, and customized app development. Moreover, these platforms can reduce the total cost of app ownership by up to 80% as they facilitate innovation and automation without hefty investments. 

3. Delivers Superior Digital Experiences 

Modern customers expect personalized, seamless, and fast digital interactions. Meeting these expectations is no longer a luxury but a necessity. Businesses delivering beyond these expectations distinguish themselves in a competitive market.  

Low-code and no-code platforms offer the agility and flexibility required to build applications seamlessly integrating data and insights to enhance customer experiences. They support better customer service by providing agents with tools like real-time information, faster responses, enriched engagements, and actionable user feedback. 

4. Cost Savings Translates to Earnings 

Cost reduction with no-code platforms doesn’t imply compromises. These platforms enable business users to build simple applications, allowing IT professionals to focus on more complex tasks. By reducing reliance on software engineers and IT specialists, you save money and allocate essential resources for innovation and customer experience enhancement. 

5. Tailored Customization 

In the present day, consumers pursue experiences over mere products and services—the degree of digital personalization a business can offer shapes the consumer’s perception of the brand. Businesses must bridge customer insights with digital experiences to gain a competitive edge.  

No-code platforms empower businesses to rapidly build applications that weave customer data and insights into a personalized customer journey. You gain granular control over your customers’ user journeys through no-code platforms, employing analytics to make informed decisions ranging from real-time updates to targeted advertisements. 

6. Fostering an Innovation-Centric Culture 

Innovation must permeate every facet of business operations to sustain competitiveness amidst the evolving economic landscape. Low-code and no-code platforms allow organizations to experiment with diverse strategies without extensive time or financial investments. These platforms encourage business professionals to conceive, test, and optimize innovative app ideas to enhance customer experiences. Moreover, the accessibility of these platforms allows businesses to deliver state-of-the-art services, staying ahead of customer expectations consistently. 

7. Adapting to Customer-Centric Paradigms 

Modern-day customers tend to favor businesses that can swiftly cater to their needs. Low-code and no-code platforms are architected to align with this customer-centric paradigm. These platforms allow firms to promptly, securely, and efficiently adapt their existing applications to deliver brand-new customer experiences. 

8. Streamlined Customer Interactions 

Low-code and no-code platforms play a critical role in streamlining and enhancing customers’ digital interactions with a brand. The combination of tailored customization, fostering an innovative culture, and adapting to customer-centric paradigms pave the way for building a loyal customer base. This, in turn, creates a conducive environment for increased sales and business expansion. 

How Zvolv Can Improve Your Customer Experiences 

Zvolv stands out as a no-code, low-code platform that empowers businesses to elevate their operations, drive efficiency, and stay ahead in today’s dynamic and competitive market. 

 With Zvolv, you can: 

1. Revolutionize your front lines and back offices by seamlessly integrating AI and Automation into every business process. It drives efficiency, reduces errors, and enhances accuracy through intelligent automation bots. A healthy internal process is a sure-fire way to a great customer experience. 

2. Streamlines processes and seamlessly integrates across tools so teams experience synchronized and time-bound efforts. It fosters collaboration, boosts productivity, and ensures effective coordination between teams. 

3. Zvolv’s no-code platform enables rapid value delivery without relying on armies of developers or back-logged IT teams. The platform’s agility allows for easy customization, offering an unrivalled total cost of ownership and delivering results up to 10 times faster. 

Conclusion 

In conclusion, low-code and no-code platforms have emerged as game-changers in the customer experience landscape. Through their accessibility, agility, and customization capabilities, these platforms are powerful tools for bridging the gap between customer expectations and the digital experiences businesses can offer.  

They democratize the app development process, enabling developers and business professionals to innovate and implement solutions tailored to customer needs. Drastically reducing development time and costs allow organizations to focus on what truly matters – delivering value to the customer.  

Additionally, the inherent flexibility of these platforms ensures that businesses can remain adaptive and responsive to the evolving preferences of the customer base. By fostering a culture of innovation and ensuring personalized, streamlined interactions with customers, Low-Code and No-Code platforms are not just improving customer experiences – they are redefining them.  

As consumer preferences evolve, businesses that leverage these platforms will be best positioned to thrive in an increasingly competitive market.